SAMPLE · Paid product
Someone is considering a specialty coffee and snack bar in Felton, PA (17322). This page is a labeled SAMPLE of the paid ZIP Scout product for that local market — not a working report.
People in this local market
York County, PA
Higher income than the county. Most workers already drive 30+ minutes. That is the weekday coffee window.
The ranked list on Home stays visible. This SAMPLE of the $29 report is the same local-market scout for coffee only, with more information — not a dump of every business.
In your area (York County, this local market around Felton, PA 17322), there are 62 shops of this type. For a county of about 463,000 people, you'd expect about 106 at the U.S. rate. This area looks under-served.
Felton itself is about 6,473 people — typically enough for about 1–2 shops of this type if it matched the U.S. rate. Shop counts are county-level (the published grain). The under-served call uses shops vs expected-for-population, not a raw shop count by itself.
This is an estimate of annual gross sales, not a guarantee and not accounting or tax advice.
We start from typical yearly sales for a small coffee shop, then scale to this local market (6,473 people) versus how many people usually support one shop. Household income and commute patterns nudge the band. There are fewer shops than expected for this population (62 vs about 106), so we do not cut for crowding. Conservative expected annual gross sales — an estimate.
Why. High household income and longer commutes raise weekday beverage demand.
Felton, PA 17322: 6,473 people, $103,152 median household income, 59% of workers commute 30+ minutes. This pack is for a coffee shop only. In your area (York County), there are 62 shops of this type vs about 106 expected for this population. This area looks under-served.
A York County small-business counselor (SBDC or SCORE) to review your stop rules, and one nearby business that is not another snack bar.
Check the site, count customers for four weeks, pick the one main drink, and write the month-1 marketing list below.
A site people see in the morning, with 12–20 stalls or a walkable block; one person who can open and run the busy hours; enough cash through month 3.
A coffee and snack bar for a local market that can pay ($103k income) — this area looks under-served vs expected shops for this population.
Name on the cup and order-on-file for regulars. A 6-week punch card.
The roads people already drive, social ads aimed at this local market, one local Facebook or Nextdoor series, and a sandwich board if the site allows.
Households in Felton and the rest of York County who already drive this commute. Owner occupancy 96%; households with children 33%.
Rent + labor must clear at 70% of a conservative first-year ticket forecast. If they cannot, this local market is a no.
Weekday commute tickets first. Weekend retail second. Do not lean on catering until month 4 counts support it.
1. Purpose. Test whether a specialty coffee / snack bar can live in Felton, PA 17322 using the $29 research as the demand and supply evidence.
2. Customer. Primary: the 59% of workers who commute 30+ minutes, and owner households at $103,152 median income (96% owner-occupied). Secondary: the 33% of households with children — daytime hospitality, not a dinner room.
3. Offer. One commute drink people can get in under five minutes, on a weekday. Do not open with a 40-item menu.
4. Market proof (from the $29 report). In your area (York County, this local market around Felton, PA 17322), there are 62 shops of this type. For a county of about 463,000 people, you'd expect about 106 at the U.S. rate. This area looks under-served.
5. Operations. Look for a site people see on the morning commute, with 12–20 parking stalls or a walkable block.
6. Stop rules. Stop if (a) four weeks of customer counts cannot cover rent plus one person to open, (b) the income and commute pattern does not fit coffee, or (c) this area has more shops than expected and you have nothing that sets you apart.
7. 90-day gate. Weeks 1–4: counts. Weeks 5–8: offer tests. Weeks 9–12: cost confirmation (labor, food cost, CAM). Sign nothing until the gate is green.
Written from this local market. Not a generic calendar.
Your local market
Scout your local market on Home. Select one type, buy the $29 report for that concept — same scout, more information — then the $249 model, plan, and 6-month marketing guide, or the $269 Complete Pack (both). Print / Save PDF keeps a copy.